Page 70 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

3. Markets

Dominica channel profitability mapping

Within this broad picture, segmentation shows that annual profit potential (in USD per acre) ranges very widely by

channel with retail and export showing the strongest opportunities for women and youth:
Women & Youth Vegetables Herbs & Spices
Profit opportunity by channel Onion Tomato Hot pepper Irish potato Ginger Tumeric Celery
(USD/ acre)
Contract $ 7,666 $ 23,425 $ 3,470 $ 1,942 $ 6,797 $ 4,005 $ 7,082
Non-Contract $ 7,666 $ 23,425 $ 4,164 $ 2,703 $ 7,266 $ 4,005 $ 7,082
Retail $ 13,157 $ 34,338 $ 4,725 $ 9,446 $ 8,714 $ 5,545 $ 9,952
Export $ 16,462 $ 36,863 $ 4,725 $ 9,446 $ 10,591 $ 5,545 $ 11,680
However, quality requirements and logistics (e.g. transport, storage or packing) costs vary widely by channel and
customer and volumes (sales) and price volatility are equally variable by channel & individual customer:

Women & Youth QUALITY LOGISTICS VOLUME VOLATILITY
Channel constraints • Contracted pricing is often lower than non-contracted but pricing
Contract L L H L and volumes are guaranteed
• Retail quality expectations are significantly higher than farm-gate
Non-Contract L L H M
or vendor requirements but pricing is much higher
Retail M M L M • Export volumes are higher than in retail but standards can be
much higher and, as such, pricing is generally superior.
Export H M H H
Interventions and will be dependent on the appetite for risk, cost and investment from partners and the farmers

themselves. In Dominica, a combination of higher value vegetable and herbs & spices sales into retail and export with
longer term, lower value contracted sales would make sense as a portfolio approach.

Sustainable Agriculture in the Caribbean (SAC) Project

Slide 70