Page 83 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

3. Markets

Jamaica income opportunity

This table illustrates the key incremental income opportunities with the shortlist of products for Jamaica:
• Key opportunities are summarized (primarily ‘import substitution’ but also to fulfil ‘domestic demand’)

• The potential value of domestic production to meet demand is illustrated as ‘domestic potential’ and ‘value’
• Based on average yields and acreage this translates to ‘income’ and ‘profit potential’ per farmer each year.
Women & Youth Ruminants Herbs & Spices
Income opportunity
(USD) Goat meat Goat milk Hot pepper Tumeric Ginger
West Indies Scotch
income potential
Red Bonnet
domestic domestic import import import import
Key opportunity
demand demand substitution substitution substitution substitution
import volume (MT) 524 61 61 64 119
import value (USD) $ 1,686,965 $ 116,400 $ 174,600 $ 749,000 $ 578,000
import value CIF (USD/kg) $ 3,219 $ 1,924 $ 2,886 $ 11,703 $ 4,857
domestic value (USD/kg) $ 3,893 $ 1,815 $ 2,250 $ 581 $ 2,686
total domestic potential (MT) 524 61 61 64 119
total domestic value (USD) $ 2,039,987 $ 109,782 $ 136,130 $ 37,163 $ 319,584
acreage per farmer (Acre) 4 4 0.5 0.5 0.5 0.5
yield per acre (kg) 74 290 5,668 5,668 8,000 5,061
yield (Kg p.a.) @10/20% wastage 266 111 2,834 2,834 4,000 2,531
Av Income potential per farmer p.a. $ 6,442 $ 2,184.82 $ 5,143 $ 6,377 $ 2,323 $ 6,796
Av Profit potential per farmer p.a. $ 3,281 $ 823.93 $ 2,936 $ 4,280 $ 703 $ 4,642
Farmer acceptance % 61% 63% 81% 54% 65%

This suggests a focus on a number of key crops to maximise income potential per farmer:
• Ruminants: Goat milk and cheese represents a very significant profit opportunity
• Herbs & Spices: Both core varieties of hot pepper and Ginger represent highly profitable crops

Sustainable Agriculture in the Caribbean (SAC) Project

Slide 83