Page 111 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

3. Markets

Guyana channel profitability mapping

Within this broad picture, segmentation shows that annual profit potential (in USD per acre) ranges very widely by
channel with retail showing the strongest opportunity for women and youth:

Women & Youth Vegetables Fruit
Profit opportunity by channel Cabbage Cauliflower Sweet corn Cucumber Sweet Guava Passion fruit Cherry Mangoes Pineapples
Wholesale $ 8,781 $ 10,147 $ 6,290 $ 1,155 $ 15,142 $ 5,903 $ 13,825 $ 6,591 $ 481
Retail $ 9,106 $ 27,494 $ 9,991 $ 1,918 $ 17,643 $ 8,355 $ 15,560 $ 8,066 $ 2,686
Manufacturing $ 2,871 $ 895 $ 1,887 $ 1,494

However, quality requirements and logistics (e.g. transport, storage or packing) costs vary widely by channel and
customer and volumes (sales) and price volatility are equally variable by channel & individual customer:

Women & Youth QUALITY LOGISTICS VOLUME VOLATILITY • Retail volumes are typically lower and quality
Channel constraints
standards higher than wholesale
Wholesale L L M M
• Wholesale costs are low and volumes and
volatility reasonably mainstream
Retail H M L M
• Manufacturing has much higher, guaranteed
Manufacturing M L H L volumes and lower standards but lower prices

A one-size-fits-all approach does not work for interventions and will be dependent on the appetite for risk, cost and

investment from partners and the farmers themselves. In Guyana, a combination of higher value vegetable sales into
retail with longer term, lower value fruit sales into manufacturing should be considered

Sustainable Agriculture in the Caribbean (SAC) Project

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