Page 35 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

7. Recommendations

Branding to drive programmes, participation and income

Farming in the Caribbean has an external image problem and an internal communications
issue. Trust in NGO’s and the private sector is typically low and almost a quarter of women &

youth would leave farming if they could. Effective branding and marketing of propositions can

therefore make a fundamental difference to the uptake of programmes & the scale of impact.

• Branding to farmers
Each programmatic
recommendation has been

positioned as a ‘package’ for
branding and communication to

farmers, the private sector and
stakeholders to raise participation,
engagement and impact.

• Branding for farmers
There is also the opportunity to

raise the profile of women’s
products and groups through
product certification, branding and

occasion-based marketing.

Sustainable Agriculture in the Caribbean (SAC) Project

Slide 35