Page 44 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

Market recommendations

‘STEP UP’ – from good to great

‘STEP UP’ Producing, marketing and selling to high-value markets

• 91% of women in agriculture want assistance to access new markets. However, penetrating
Drivers new markets sustainably and profitably is both risky and complicated.
• STEP UP will provide the commercial, marketing & quality tools for farmers to take this step.

Toolkits developed regionally and adapted and implemented with the private sector and business
support organisations locally:
• Quality: GLOBAL GAP, HACCP, SQF packages for implementation as required through a portfolio
of selected quality consultants/ partners/ government institutions, and collaboration with local
Bureaus of Standards for existing quality standards
Description • Marketing: Common approach to marketing including Social Media best practice and co-
operative platforms to reduce costs. Regional women-sourced certification and branding.
• Production: Identification of potential outsourced models for processing
• Sales: Regional and local identification of potential buyers and construction of database of
requirements, links and potential for co-operative access
• Implementation: Through local country teams and business support organisations.
Partners • Private sector: Quality consulting, Social media (e.g. FB), Larger buyers
• Government & NGO’s: Bureau of Standards, Business support programmes as appropriate

• Funding: Development of toolkits with regional and local private sector experts/ suppliers.
Branding and certification regionally where it shows potential positive ROI.
SAC role
• Co-ordination: To ensure local suppliers and BSO’s are selected carefully.
• Adaptation: in-country teams modifying and implementing platform locally.

Sustainable Agriculture in the Caribbean (SAC) Project

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