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Engagement recommendations

6. ‘INSPIRE’ – reframing agriculture for women & youth

‘INSPIRE’ A regional platform to reframe agriculture for women & youth

• 22% of women & youth would leave agriculture if they could, more (29%) in Jamaica and
Drivers Guyana. Participation is already low and falling across all markets.
• INSPIRE will start to reverse this trend with clear messages and practical educational tools.

Centrally developed platform to focus resources with adaption locally:
• Communication: Single message, branding agriculture as innovative, profitable and exciting.
• Education: positioning sector as a business – professional, high-value undertaking
• Influencers: high profile private sector and individuals – local and regional
Description
• Gamification: engagement with youth through agricultural scenarios and gaming
• Community: common approach to selling message through youth clubs, women’s groups etc
• Regional exchange: Farmer Exchange programmes (regional, local)

• Social media: investment in key messages for Women, Youth and Men.
Partners • Private sector: major businesses in agriculture with focus on recruitment & sector growth

• Government & NGO’s: for common messaging and implementation

• Funding: relatively small investment in brand, comms platform and messaging
SAC role • Co-ordination: to bring in regional influencers, private sector funding and
• Adaptation: in-country teams modifying and implementing platform locally.

Sustainable Agriculture in the Caribbean (SAC) Project

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