Page 56 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

3. Markets

St Lucia channel mapping

Within this picture, segmentation shows that annual profit potential (in USD per acre) ranges very widely by channel

with restaurants hotels and processing showing the strongest opportunities for women and youth:

Women & Youth Vegetables Roots & Tubers
Profit opportunity by channel Lettuce Cabbage Tomatoes Bell Sweet Potato Dasheen
(USD/ acre) Peppers
Market $ 3,339 $ 922 $ 10,286 $ 1,282 $ 3,461 $ 4,597
Retail $ 4,355 $ 6,288 $ 24,026 $ 5,143 $ 10,023 $ 8,194
Restaurant $ 16,261 $ 5,323 $ 39,827 $ 11,605 $ 9,678 $ 15,089
Hotel $ 12,994 $ 14,901
Processing $ 12,883 $ 8,074
However, quality requirements and logistics (e.g. transport, storage or packing) costs vary widely by channel and
customer and volumes (sales) and price volatility are equally variable by channel & individual customer:

Women & Youth QUALITY LOGISTICS VOLUME VOLATILITY • Local market pricing is often lower than other channels but volumes
Channel constraints
are significant and costs to serve are low.
Market L L H L
• Retail brings a level of quality expectation but volumes are also
Retail M M H L significant given the dominance of Massy.

Restaurant H M L M • Hotels & Restaurants show much higher pricing than other channels
but quality requirements and costs are high
Hotel H M L M
• Processing (fries and flour) represents a real opportunity but requires
Processing M H M L significant investment in equipment and facilities

Interventions and will be dependent on the appetite for risk, cost and investment from partners and the farmers
themselves. In St Lucia, a combination of higher value vegetable and roots & tuber sales into hotels & restaurants with
longer term, lower value retail sales into Massy would make sense as a portfolio approach.

Sustainable Agriculture in the Caribbean (SAC) Project

Slide 56