Page 95 - SAC-Gender-Responsive-Market-Analysis-Final-Report-July-19-2021 (1)

3. Markets

General background to market pricing and variables

Examples of variables that can assist women and youth/ farmers:

• ↓ cost of land • Market intelligence • Distance to market • Market Intelligence
• ↓ input prices • ↑ Quality • Vehicle ownership • Buyer requirements
• Local v municipal
• ↑ climate resilience • ↑ Quantity Ability to minimise input costs, • Shared vehicles pricing
• ↑ efficient planting • ↑ Standards labour and all growing and post- • Improved
• ↓ cost packaging • Offtake Contracts harvest costs, and secure highest infrastructure • Curfews and
restricted selling
• ↓ cost storage • Seasonality (Glut/ Scarcity possible pricing • Fuel costs
• ↑ business training • Import price (COVID)

Key cost and pricing elements for smallholder farmers:

Farmer
Production Farm Gate Cash Farmer % Distribution Wholesale
Cost Price Margin Margin Costs Price

= = = = = =

All costs Price charged to Cash received from Cash margin as a Cost of Price charged in
associated with customer who buys farm gate sale less % of farm gate transportation to local markets
the primary from the farm : cost of production price market/ customer and/ or lowest
product: • Non-contract (bus, van hire, fuel price delivered
• Inputs (spot price) etc) to channel
• Labour • Contract price customer (retail,
• Storage • Channel pricing food service etc)
• Packing/ crates (eg retail, hotel) in bulk

Sustainable Agriculture in the Caribbean (SAC) Project

Slide 95